Mustafa Ekinci
CMO @ Taptoweb | Easyapp.ai
• AI App Builder • Data Analyst
Technical Skills
New York, NY, US
A Bit About Me
I am a data analyst and marketing leader with a proven track record of scaling digital solutions and driving data-driven growth strategies. As Head of Growth at Easyapp.ai, I lead global efforts to enhance brand awareness and customer acquisition in 175+ countries, targeting diverse industries and leveraging market insights to achieve a significant return on investment (ROI). Through innovative campaigns and strategic partnerships, I empower brands and SMBs to embrace digital transformation, consistently delivering measurable revenue and subscriber growth.
Building on a robust background in data analytics and market intelligence, I combine technical expertise in Python, R, SQL, Tableau, and Excel with a strategic approach to planning and execution. My previous roles include advancing market leadership for Turkey’s leading steel exporters by conducting in-depth trade analyses, identifying opportunities in 50+ countries, and preparing competitive intelligence reports that drove a 24% increase in international customer acquisition. These experiences inform my ability to develop impactful, data-backed marketing strategies on a global scale.
Passionate about the power of no-code solutions and data-driven decision-making, I am committed to bridging the gap between technology and opportunity. At Easyapp.ai, I work to democratize app development and empower businesses of all sizes to thrive in an increasingly digital world. My vision is to enable businesses and individuals to realize their potential by connecting them with cutting-edge tools that drive innovation and growth.
Work Experience
2024 - Present
Taptoweb Corporation
Chief Marketing Officer
New York, NY, US
2024 - 2024
Taptoweb Corporation
Head of Growth
New York, NY, US
2018 - 2022
Steel Foreign Trade Association
Data Analyst
Istanbul, Turkey
2016 - 2018
Maden Construction Inc.
Sales Manager
Istanbul, Turkey
2013 - 2015
Kuveyt Turk Participation Bank
Commercial Sales Specialist
Istanbul, Turkey
Lead global marketing efforts to scale Easyapp, driving brand awareness and customer acquisition in 175+ countries. Implement data-driven growth strategies and community-building initiatives to enhance user engagement while spearheading digital campaigns across diverse industries. Leverage market insights to target SMBs and maximize ROI, establish strategic partnerships, and optimize marketing performance to achieve significant revenue growth and active subscriber milestones.
Analyzed international trade databases using SQL for regions and countries, identifying 10,000+ potential importers in 50+ countries. Our 4-year research increased our member’s potential customers abroad by 24%.
Boosted team productivity by setting weekly, monthly, and annual goals, and tracked progress through regular meetings. Consistently triggered revenue growth, achieving 20% sales growth for two consecutive years.
Maximized sales of banking products to commercial customers with an annual turnover of $3 million or more and managed the portfolio.
Education
2022 - 2024
New York, NY, USA
2018 - 2020
Istanbul, Turkey
2007 - 2012
Istanbul, Turkey
Baruch College - Zicklin School of Business
Master of Science in Business - Data Analytics
GPA: 3.5/4.0
Istanbul Commerce University
Master of International Trade
GPA: 3.6/4.0
Istanbul University
Bachelor of Economics